How to Perform a Detailed Technical Audit to Identify & Fix Technical SEO Problems
To increase the website’s organic search rankings on search engines and traffic to website at optimum levels, website’s technical SEO needs to be perfect. Any technical issues in SEO make it difficult for search engines to crawl and index site and this can lead to lower rankings and traffic.
call audit process which covers all the important aspects of technical SEO as well as on-site SEO. The main goal of the audit is to ensure that every part or component of these key areas are identified, reviewed and resolved. This process is almost used by all professionals who are working in this field. To conduct technical SEO audit look below for a checklist of items.
Website structure or information architecture has the three main areas to inspect: site navigation, keyword optimization and directory structure.
Site navigation: User must be able to find what they are looking for and fast. The User can be able to locate where he/she is, means on which page. Use breadcrumb on your website for better user experience.
Keyword Optimization: Put proper keyword which specifies your page title, meat description and heading. Put the keyword in the first two lines for better performance.
Directory structure: Directory structure of website must not be more than 3 folders deep.
Crawling and indexing issues:
The webpage is first crawled and then indexed. It’s important to resolve any 404 issue on your site. Check robots.txt file for any blocked url. Because if a url is blocked using robots.txt it can’t be indexed. To know crawl status of website, check last crawled in Google search console. Whenever you add new pages to the website make sure that you update your xml sitemap and submit it to Google for crawling and indexing.
Duplicate content issues:
It was a time when you copied someone’s content on your website and still your website had better rank. But now Google gets smarter every day. If you have copied content from someone else, then it will defiantly affect your ranking on search engine result page (SERP). It also affects when you have the same content on different pages, for example e-commerce website which has product description under different categories. In this case use the canonical tag to refer original page. This prevents your website from penalty plus it helps the crawler to identify the main page of content.
Search engines prefer static URL’s over dynamic ones. If you have an e-Commerce website, in which your products are pulled from the database have some kind of session id in them, which make your url unfriendly with some special characters in it. To prevent this issue implement a URL rewrite solution.
Site Loading Time:
A survey suggests that average user leaves website if it takes more than 3 seconds to load. When the website load slowly, the visitor’s dropout rate goes up, conversion goes down. Make sure that your website doesn’t have heavy images. Try to avoid flash until it is necessary to use. The loading time of a website is a very important factor in indexing your website. It is among the 200 ranking factors used by Google. Use Google’s page speed insight to check the loading time of a website.
It may take hours to conduct technical SEO audit, especially if you have a large website. Our experts at BMITSPL helps you to do a technical SEO audit at free and suggest best strategy for SEO which improves the ranking organically and generates the traffic. Just drop the mail at email@example.com or visit http://www.bmitspl.com/contact.